Blood drew together art, film and literature to present a rich exploration of how blood can unite and divide. With the exhibition confronting some of the most difficult issues surrounding Jewish culture and identity: the rite of circumcision, the slander of the blood libel, and ideas of the Jewish ‘race’ and of racial purity, we wanted to create a dynamic graphic language that would confidently reflect the provocative subject matter without overwhelming the content.

Our first collaboration with theatre designer Tom Piper, we created a capillary visual to connect to a suspended blood bag leading the visitor into the space, physically connecting with the first of two of Tom’s installations and establishing the red and white colour palette.

Our role: Graphic design / Marketing design / Artwork

Exhibition Design: RFK

Contractor: Factory Settings

Graphic Contractor: BAF