Rich Nuts promo

We were asked by Tea & Water to create a promo for client Rich Nuts and inject a little humour into the story of how Richard Pauwels developed the idea for his brand of delicious nutritious plant based snacks.

Mel devised a continuous drawn sequence that follows the story of a little sprouted nut that goes on to help keep hard working Californian firefighters fuelled between meals. The humble cashew was injected with an appealing personality and along with his friends conveys an exceedingly happy sense of purpose, particularly when so beautifully seasoned (it really tickles).